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The
Marquee Lofts is a landmark building at
1000 Van Ness that was restored to provide
high-end lofts, restaurants and movie theaters.
The web site had to exude a look of luxury
and comfortable living. To appeal to the
developers' target market, a rich and establish
look was developed, without appearing old-fashioned,
by choosing modern elements such as the
wrist watch and fountain pen.
Subtle roll-over visual effects and a wood-paneled
background in the navigation bar compliments
the elegant design objectives.
Potential buyers may register on the web
site. The information provided is automatically
e-mailed to the sales office and remains
in a database for further statistical analysis.
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