Objective:  Establish a sense of luxury and desirable location
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The Marquee Lofts at 1000 Van Ness

The Marquee Lofts is a landmark building at 1000 Van Ness that was restored to provide high-end lofts, restaurants and movie theaters.

The web site had to exude a look of luxury and comfortable living. To appeal to the developers' target market, a rich and establish look was developed, without appearing old-fashioned, by choosing modern elements such as the wrist watch and fountain pen.

Subtle roll-over visual effects and a wood-paneled background in the navigation bar compliments the elegant design objectives.

Potential buyers may register on the web site. The information provided is automatically e-mailed to the sales office and remains in a database for further statistical analysis.

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